Raised by a carpenter in Upstate New York, I was taught at an early age how to get my hands dirty and make things distinct and beautiful.
I've worked on giant beauty brands like Olay, L'Oreal, Maybelline and Suave. But I can also make a $9 sneaker look beautiful or a $5 bath towel. One of the most beautiful projects I've ever done is a large format photo exploratory of the Demolition of Bethlehem Steel Mill.
At 18, I turned down a full ride to business school to study Japanese culture in Toyama, Japan. With no knowledge of the Japanese language, my camera instantly become my international handshake. I biked all over Kosugi, hitch-hiked to Kyoto and had my first sushi at the home of a Japanese fisherman. Upon my return to the US, I studied graphic design and advertising at the University of Florida and the School of Visual Arts.
I started my career at Young & Rubicam, where my first TV spot ran on the Super Bowl. My passion for great photography and clean design aesthetic gained the notice of Saatchi & Saatchi where I worked for 8 years and helped move Olay from a line of drugstore products to a multi-billion-dollar brand. At the Martin Agency, I led a cooperative campaign to make Walmart a destination for beauty shoppers. My partner and I also created the holiday campaign that helped Walmart achieve its single best day of retail sales.
Most recently at Grey, I focused on pharma and wellness brands such as Pfizer and GSK. I was attracted to this challenge of bringing a distinct visual look and feel to products that actually make you feel better. My partner and I helped save some Pfizer business and expanded the scope of work for GSK and Allergen.
In the words of a close colleague, ”Tracy celebrates everything. There is a level of optimism and energy that is clear as soon as you meet her. And it’s contagious.”
I live just outside New York City with my husband, two children and a new puppy. I make small batch lip balm, grow some quite amazing tomatoes and have way too many shoes.