CD/Art Director/Content Development/UX
I was brought into Walton Isaacson to help launch Suave's Moroccan Infusion. The concept of The Shine Suite was to create a virtual suite that celebrated everything about shine, with the goal to reach key influencers and bloggers. I managed all creative direction, UX, influencer selections, content development and platform integration experiences on the project. Soon after the site launched, Moroccan Infusion became the #1 shampoo and conditioner, beating Pantene for the first time ever. Unilever was over the moon.