Saatchi's 16th floor lobby has one of the most amazing views of NYC. Somebody decided to put a much-needed conference room in that space. But on one side of the lobby, there was a strange curved wall. The head of art production, Anne Suite and I came up with an idea: let's turn that design oddity into a mini-gallery. The gallery featured the personal artwork of commercial artists. Gallery openings were packed and new relationships were built between talent and staff. And new ideas emerged for clients as requests for work inspired by the personal work of the showcased artists rolled in.