Creative Director/Art Director
Olay has a strong heritage in facial skincare. So when they decided to enter the market as the 24th body lotion on the shelf, we tapped into that heritage and modernized it. We told women, this is your chance to use the proven benefits of Olay on your whole body. I worked on everything from naming and packaging design to print ads and TV to launch the brand in its first two years -- at which point, it rocketed to the top of its category.