Tracy Brosnan
Creative Director / Art Director
AUSSIE’S PURPLE LINING was created as a signal of relief from the heavy world—a reminder to find the “AUSSomeness” in everyday life. We launched with a Miami street-art activation by Autumn de Forest and co-created social signals that spread optimism, joy, and fun. While the program was scrappy, spontaneous and simple, it drove 2.3M impressions and 25M in organic influencer reach.
**PLATINUM PR & SABER AWARD WINNER
"The Purple Lining is about spreading positivity and just being able to have this light that you carry with you in your life.” Autumn de Forest, artist
