The Purple Lining
Aussie’s Purple Lining campaign was meant to inspire a playful, positive mindset and find the “AUSSomeness” in every day.
To kick off the campaign we designed and executed an activation in Miami with artist Autumn de Forest. She painted a mural for Aussie’s first street-art event which led to over 2.3 million impressions. Organic buzz by influencers resulted in a reach of over 25 million.
**PLATINUM PR WINNER - BEST USE OF INSTAGRAMe tips & tricks
"The Purple Lining is about spreading positivity and just being able to have this light that you carry with you in your life.” Autumn de Forest, artist
