Tracy Brosnan

At Dermstore, I revitalized the brand and built a talented creative team capable of producing hundreds of high-quality assets each month. Collaborating closely with marketing, we developed a content strategy centered on skin expertise and authenticity, achieving exceptional results even with limited resources. Our work set a new creative benchmark and fueled Dermstore’s most successful Black Friday and Cyber Week ever.

At DeVries, we created The Power of Hair for Pantene, inspired by Yale research showing that hair is the most powerful expression of a woman’s identity. We opened conversations with more than 100 women around the world, listening to their personal stories about the strength, confidence and emotion their hair carries.

Their voices revealed powerful insights that inspired campaigns across North and South America, Malaysia, and Western Europe. Today, The Power of Hair is an inclusive global platform that celebrates the beauty, diversity, and self-expression of women everywhere.

For Emergen-C, I helped reposition a popular sick-day remedy to an everyday supplement with a new look and tagline, doubling sales and extending usage year-round.

Curly-haired girls have long been told to tame or hide their curls. Curl Power flips that narrative — in this universe, curls are a superpower, a symbol of strength, identity, and beauty. With Marvel illustrator Jen Bartel, we created six curly-haired sheroes from REAL curly girls who embody confidence and celebrate every curl, coil, and wave. Brought to life at Beautycon LA, Curl Power is recognized by P&G as best-in-class for authentically connecting with Gen Z consumers and is a SABRE Award Winner.

At Walton Isaacson, I led the launch for Suave’s Moroccan Infusion with “The Shine Suite,” a virtual experience celebrating shine and engaging influencers. The campaign drove Moroccan Infusion to #1 in shampoo and conditioner—overtaking Pantene for the first time. Unilever was over the moon.  

While at Saatchi, I worked with Olay to create the first-of-its-kind website to help consumers find products tailored to their unique skin type.

Scaled Aussie’s social content from under four posts per month to 20+, using scrappy budgets and collaborations with up-and-coming photographers and emerging talent to drive a 10× increase in engagement and strengthen brand relevance.

Olay has a strong heritage in facial skincare. So when they decided to enter the market as the 24th body lotion on the shelf, we tapped into that heritage and modernized it. We told women, this is your chance to use the proven benefits of Olay on your whole body. I worked on everything from naming and packaging design to print ads and TV to launch the brand in its first two years.

We were asked to cover the hundreds of amazing places to discover in the Meatpacking District. But we only had two days. We shot from sunrise ‘til sunset to cover some of the most amazing hidden gems the city has to offer. An expert team, a steady cam, lots of Kobrick coffee and 30+ locations.

Total Effects was Olay’s first premium skincare line available in drugstores — a breakthrough that brought advanced science and luxury performance to the mass market. Beloved by women worldwide, its innovative formula became a trusted favorite and inspired successful extensions into body care and eye care. Here’s a look at some of that work.

At the Martin Agency, we were asked to help promote the most expensive home product line in Walmart. Canopy needed to become Walmart's luxury brand, but still had to drive home price. The solution was to make the look beautiful, simple, and real.