The most extensive global celebration of women and the power of their identity expressed through their hair in every shape, color and style.

So much of our self-image comes from what’s sitting on top of our heads. From culture shakers to opinion shapers, the avant garde to the retro, from rebels of all ages to women with roots in their tradition and heritage, we explore the cultural and social signals that hair transmits.

Inspired by a study from Dr. Mariann LeFranc of Yale, Pantene interviewed over 100 women to hear how they felt about their hair. The most unifying response, through all the diversity and differences, was that we all see hair as an expression of who we are and who we want to be. It’s not frivolous or vain, hair really matters.

We created an online video series that become the marketing platform in Western Europe.