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Make HStory

An unbranded campaign highlighting real patients with hidradenitis suppurativa (HS), a painful skin condition often undiagnosed for an average of 10 years. The campaign aims to reduce stigma and end the shame surrounding HS by sharing patient stories and providing education. Directors: Neymarc Brothers

Ever a+fter

It’s what makes Brand X truly unique: it’s the only treatment that targets and blocks IL-17 A+F. For HS patients, now there's life before Brand X and life a+fter. Brand X allows them relief they can feel and results they can see. Let's help patients find their happily ever a+fter and empower them to rewrite the story of their life.

HotWalk

My partner and I were recruited to help pitch the newest innovation since Botox, the first FDA- approved injectable for cellulite. We created a campaign inspired by Cindy Crawford’s slo-mo walk to the Pepsi machine.

Taboo No More

Juvederm: Although Juvederm is from the makers of Botox, the original injectable, it now faces competition. To combat this, we treated the brand as mainstream beauty instead of a pharmaceutical. Many women consider this once taboo treatment as a matter of course, while many still want to keep it under wraps. The campaign rolled out to dermatologists and DTC.